LG Electronics Officially Sponsors 'American Ballet Theatre' Summer Event for Art Marketing
LG SIGNATURE OLED R featured in the summer gala show video of the American Ballet Theatre, a U.S. ballet company[Photo by LG Electronics]
[Asia Economy Reporter Kim Heung-soon] LG Electronics has strengthened its marketing of rollable TVs by integrating art at the summer gala show of the world-renowned ballet company, the American Ballet Theatre (ABT).
According to LG Electronics on the 20th, the world's first rollable TV, the 'LG SIGNATURE OLED R,' appeared at the beginning and end of the ABT summer gala show held online on the 15th. Additionally, the rollable TV commercial video featuring ABT principal ballerina Misty Copeland was unveiled for the first time during the event.
LG Electronics participated as an official sponsor of the ABT summer gala show. It signed a partnership with ABT and has been an official sponsor since 2019. Furthermore, Copeland is participating in LG SIGNATURE's premium marketing as a brand ambassador for LG SIGNATURE.
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