Cooking like 'Jjapagetti'
Only 2 minutes to boil noodles
Reminds of 'Ppogeuri, Shin Ramyun Bibimmyeon'
Spicier than Shin Ramyun
Released on the 20th... Export in August
[Asia Economy Reporter Seungjin Lee] "A pungently spicy aroma and taste, fish cake engraved with the character ‘辛 (Shin)’...."
Nongshim’s ‘Shin Ramyun Bokkeummyeon’ marks the 35th anniversary of the launch of ‘Shin Ramyun.’ This product recreates the unique ‘delicious spiciness’ of Shin Ramyun in a stir-fried noodle format and is the first new product released under Chairman Shin Dong-won’s leadership at Nongshim.
From the intense red packaging, it was clear that the product emphasized spiciness. While the original Shin Ramyun features bright red packaging with the character ‘Shin’ highlighted in black, Shin Ramyun Bokkeummyeon differentiates itself by emphasizing the word ‘Bokkeummyeon’ in yellow.
The cooking method for the stir-fried noodles, which consist of noodles, flakes, powdered soup, and seasoning oil, is similar to that of ‘Jjapagetti.’ You boil the noodles and flakes in boiling water, then drain all but about four spoonfuls of water before adding the powdered soup and seasoning oil and mixing them together.
However, there is a significant difference in boiling time. While typical ramen is boiled for about 3 minutes 30 seconds to 4 minutes 30 seconds, Shin Ramyun Bokkeummyeon only requires 2 minutes. It took about 4 minutes in total to boil the noodles, mix in the soup, and complete the dish. The bright red fish cake included in the toppings is engraved with the clear ‘辛’ character, adding visual enjoyment as it bobbed up and down in the boiling water.
When the red powdered soup was sprinkled over the noodles after draining, the spicy aroma tickled the nostrils. Although powdered, the particles were fine, and the thin noodles mixed well without clumping. Adding the seasoning oil made with green onions and chili peppers gave the noodles a glossy sheen, enhanced the flavor, and stimulated the appetite.
The taste evokes memories of ‘Ppogeuri’ that men might have tried once in the military or ‘Shin Ramyun Bibimmyeon’ that students living alone might have attempted as a delicacy. It is similar to eating the original Shin Ramyun with the broth mostly drained and sprinkled with ramen soup powder, but with a stronger spiciness. However, the spiciness is closer to the sharpness given by chili peppers rather than the unpleasant heat sometimes felt from capsaicin.
The quantity is about 10g more than the original Shin Ramyun, totaling 131g, which is enough to satisfy an adult male with just one pack. However, due to the nature of stir-fried noodles, the high sodium and calorie content may be somewhat burdensome.
Nongshim plans to launch Shin Ramyun Bokkeummyeon in two types?bagged noodles and large bowl noodles?starting from the 20th, and will begin exporting from August.
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