SK Broadband Launches Media-Exclusive 'Ocean Edition Lotte Card'

[Asia Economy Reporter Eunmo Koo] SK Broadband announced on the 12th that it will launch the ‘OCEAN Edition Lotte Card’.

The OCEAN Edition Lotte Card, a PLCC (Private Label Credit Card) product, is a media-exclusive credit card focused on providing customers with a new media life experience. Through card usage, customers can freely enjoy their favorite content at their preferred time without burden.

The ‘OCEAN Edition Lotte Card’ prominently features ‘OCEAN,’ B tv’s flagship subscription service known for having the largest number of domestic movies and the most new releases within one year, which results in high customer satisfaction. When the monthly spending exceeds 500,000 KRW, one premium subscription service among ‘OCEAN’ (movies), ‘Terrestrial TV,’ ‘CJ ENM’ (broadcasting), and ‘Super Kids Club’ (education) is provided free of charge every month. For spending exceeding 500,000 KRW, 3% B Points (up to 30,000 points per month) are accumulated, which can be used to purchase Video On Demand (VOD) on B tv.

SK Broadband is conducting a customer experience event until October 18. OCEAN Edition Lotte Card customers will receive coupons for nine latest movies (three per month) based on their previous month’s spending. Additionally, a promotion offering a 5% discount on spending at five Lotte Group affiliates (department stores, marts, supermarkets, home shopping, and ON) will run until June 27, 2022.

The OCEAN Edition Lotte Card is designed reflecting SK Broadband’s identity, and the annual fee is 20,000 KRW for both domestic-only and domestic/international use. Card applications and detailed event information can be found through B tv.

Jae-kwang Lee, Head of Sales Planning Group at SK Broadband, stated, “We hope to provide customers with a new media life through the OCEAN Edition Lotte Card,” and added, “We hope you enjoy content freely at your preferred time through B tv’s flagship subscription service.”