Ilhwa Launches Murabel Ultra Carbonated Water

Moolabel Chojung Carbonated Water (Photo by Ilhwa)

[Asia Economy Reporter Seungjin Lee] Ilhwa announced on the 12th that it has launched a label-free version of its Chojung Carbonated Water and is accelerating the adoption of eco-friendly containers.

Following the release last month of the zero-calorie "Bureureu Cider" in a colorless, label-free PET bottle, Ilhwa has expanded the application of label-free packaging to include Chojung Carbonated Water.

To celebrate the launch of this new product, a review event will be held until August 2. Five customers who purchase the product from Ilhwa’s official mall (Naver Smart Store) and write a review will be selected to receive 5,000 points, which can be used like cash.

Chojung Carbonated Water, made from Chojung-ri mineral water?considered one of the world’s top three mineral waters alongside Shasta in the U.S. and Napolinas in the U.K.?is a zero-calorie carbonated water containing no sugars, colorants, or other artificial additives.

The label-free Chojung Carbonated Water is an online-exclusive product sold through Ilhwa’s official mall (Naver Smart Store), Coupang, Gmarket, Kakao, Shinsegae, and other online platforms.

Han Hyun-woo, head of Ilhwa’s planning team, stated, "As environmentally friendly consumer awareness spreads, the use of transparent PET bottles and the adoption of label-free packaging are accelerating in the food and beverage and distribution industries. Ilhwa will continue to expand the replacement of label-free containers and consistently introduce product packaging that leads environmental protection."