SK Stoa Launches Living Specialty Program ‘S-MART’

SK Stoa introduces a new living specialty program, 'S-MART'.

[Asia Economy Reporter Lim Chunhan] SK Stoa announced on the 9th that it will newly launch a living specialty program called ‘S-MART’.

The program will air its first episode on the afternoon of the 12th, hosted by comedian Kim Jae-woo and show host Yoo Yang-hee. With the concept of a warehouse-style discount store, it introduces cost-effective household goods, and Kim Jae-woo will present highly cost-effective and practical products in a ‘warehouse-style’ format.

In this broadcast, the ‘Clean Joy KF94 Yellow Dust Protective Mask’ will be sold at the ‘lowest price ever on broadcast.’ The mask features a beak-shaped ergonomic three-dimensional design and has completed skin irritation tests, verifying its safety.

An SK Stoa official said, “Due to the chronic economic downturn and COVID-19, a consumer trend is emerging to stockpile essential goods at reasonable prices in bulk at home. Reflecting consumer lifestyles, we have launched the living specialty program S-MART, where viewers can experience the appeal of warehouse-style stores through TV and online.”