“Popular Restaurant Menus Here”…Shinsegae TV Shopping Sells Nationwide Famous Restaurant Ready Meals

Jeju Neokdungbaegi Jeopjaktteokguk sold by Shinsegae TV Shopping.

[Asia Economy Reporter Lim Chunhan] Shinsegae TV Shopping announced on the 8th that it will plan and sell ready meals in line with the rapid growth of the restaurant meal kit ready meal (RMR) market, which recently turned restaurant menus into meal kits.

For the progress of the ‘Missing the City’ project, Shinsegae TV Shopping partnered with Fresh Easy, a meal kit development specialist company. The product planning and development are jointly carried out by Shinsegae TV Shopping and Fresh Easy, and the products produced by Fresh Easy, which has manufacturing expertise, are sold by Shinsegae TV Shopping through broadcasts and online malls in a collaborative manner.

Shinsegae TV Shopping plans to continuously introduce products developed as ready meals featuring famous local restaurant menus from regions such as Busan and Gangwon-do, starting with the ‘Missing the City Jeju Edition’ in time for the summer vacation season. On the afternoon of the 10th, it will launch ‘Jeju Neokdungbaegi Jeopjakk Bone Soup.’ Jeopjakk Bone Soup refers to a traditional Jeju-style beef bone soup, and Neokdungbaegi, a specialty Jeopjakk Bone Soup restaurant near Yongduam in Jeju City, is famous for its rich and mild broth and meat-filled bowls, attracting customers who line up from early morning until lunch.

Jeju Neokdungbaegi Jeopjakk Bone Soup replicates the exact cooking method used in the restaurant to deliver the authentic taste. It uses whole bones measuring 20cm from the pig’s ribs to the neck, resulting in thick and firm meat, and the thick yet savory broth created by Jeju radish and buckwheat flour achieves a harmonious flavor. It is also characterized by removing blood through over 10 hours of controlled thawing and adding bay leaves and ginger powder to eliminate any gamey odor from the meat.

A Shinsegae TV Shopping official said, “We will plan products directly from the customer’s perspective and present them in various ways,” adding, “Based on high-quality exclusive products available only through us, we will prioritize customer satisfaction and enjoyment.”