Shinhan Card and 11st Host Live Broadcast for Safe Local Food to Celebrate Chobok

11st to Sell Animal Welfare Eggs and Native Chicken Samgyetang from 7 PM on the 8th
10% Discount with Shinhan Card, Additional 5% Discount for 11st Shinhan Card Users

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 8th that it will hold a live commerce broadcast themed around chicken in celebration of Chobok, in collaboration with 11st and linked to the 'Chakji Project.'

The Chakji Project is an abbreviation for the Good and Sustainable Consumption Project, launched to raise awareness about ethical and sustainable consumption. This live commerce broadcast was also planned as part of the Chakji Project to provide accurate information about high-quality domestic food products and support producers' sales channels.

First, animal welfare-certified eggs laid by chickens raised free-range in the clean nature of Jecheon, Chungbuk, were prepared so that even children can eat them safely. Additionally, products such as chicken bulgogi, native chicken samgyetang, and native chicken steak are produced in meal kit formats to match the home-cooking trend, enhancing consumer convenience.

In particular, former KBS announcer Kim Kyung-ran will host the broadcast and clearly address consumers' questions about the products. This broadcast will be aired at 7 p.m. on the 8th through Live11, a live broadcast corner of 11st that participated in support of the Chakji Project's purpose. A 10% discount is offered when paying with Shinhan Card, and an additional 5% discount is provided for 11st Shinhan Card users. Notably, the 11st Shinhan Card can be issued immediately online through the 11st shopping mall, allowing customers without an existing card to apply and use it right away.