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[New Release] 'Geoffrey Moore's Chasm Marketing' and More

[New Release] 'Geoffrey Moore's Chasm Marketing' and More

◆ Geoffrey Moore's Chasm Marketing = A marketing book by Geoffrey Moore, who coined the term 'chasm' and gained worldwide attention. The 'chasm' refers to the period when a startup that initially succeeded can no longer grow and becomes stagnant. It reveals the secrets to overcoming this and achieving continuous growth. (Written by Geoffrey A. Moore / Translated by Yoon Young-ho / Sejong Books)


[New Release] 'Geoffrey Moore's Chasm Marketing' and More

◆ Reading Financial Statements in One Book = A guide for beginners in financial statements. It teaches how to decode financial statements from various perspectives, including simple illustrations, easy-to-understand information, and case studies. Step 1 is quiz solving, and Step 2 is designed to thoroughly analyze the financial statements of actual companies featured in the quizzes. (Written by Geumyungga's Wanderer / Translated by Park Se-mi / Sigma Books)


[New Release] 'Geoffrey Moore's Chasm Marketing' and More

◆ The Happy Surveillance State China = An economist specializing in China and a journalist analyze the reality and causes of surveillance in Chinese society. They point out that improvements in safety and convenience in a surveillance society lead to the loss of freedom. It also provides insights to prepare for the phenomenon of surveillance society that could occur in Korea. (Written by Kajitani Kai & Takaguchi Kota / Translated by Park Sung-min / Nulwa)


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