[2030 Golf Beginners Rise⑤] Private Practice Ranges Trend "Couple Batting Cages Available"

Privacy-Focused Marketing, Concept Rooms Like Couple Zones and Long-Hit Zones Popular Among New Generation, Abundant Events Tempting Golf Beginners

Shogolf Town Gimpo Airport Branch captivates beginner golfers with various concept VIP booths such as the Couple Zone, Long Drive Zone, and Kids Room. Photo by Shogolf Town

[Asia Economy Reporter No Woo-rae] Golini (Golf + Children) value their privacy.

They want to enjoy exercising in their own space without interference from others. They also do not want to be mixed with an unspecified number of people during the COVID-19 era. They prefer places with minimal protective measures to maintain their health. It is even better if their skills can be improved there. This is why private spaces are increasingly available at golf practice ranges and screen golf facilities. The related industry explains that "accurately understanding and satisfying the characteristics of the new generation is a priority."

There is a practice range gaining popularity among Golini these days. It is Show Golf Town Gimpo Airport Branch. VIP booths are prepared with various concepts such as Couple Zone, Long Drive Zone, Kids Room, and XGOLF Zone. Team leader Lee Soo-min emphasized, "Beginner golfers often feel uncomfortable practicing in open spaces because they lack confidence in their swings," adding, "VIP booths have front and back partitions installed, allowing comfortable practice without worrying about others' gazes."

Influencers who are active on social networking services (SNS) also prefer special booths. This is because they often take many photos and videos and visit accompanied by professional staff. The Couple Zone has the advantage of allowing two people to practice together. Located at the end of the practice range, it has fewer passersby, enabling quiet filming. Show Golf Town Gimpo Airport Branch attracts Golini with various events such as Ladies Day and Eye Time events.

Golfzon recently opened its 100th GDR Academy in Gangnam, featuring luxurious interiors and private rooms that provide a private practice environment. Photo by Golfzon

Last month, Golfzon opened the 100th GDR (Golfzon Driving Range) Academy, a premium indoor screen golf practice range with a maximum size of 330 pyeong in the Gangnam area. It provides differentiated services including precise swing analysis with the official simulator of the U.S. Ladies Professional Golf Association (LPGA), systematic lesson coaches, convenient reservation systems, and comfortable facilities. It boasts luxurious interior design and offers a private practice environment through individual rooms.

It is evaluated as having optimal conditions such as high-end decorations and rest facilities. Golfzon also launched a lineup for Golini’s skin health. Along with the launch of the beauty care brand ‘OKAYY,’ new products were released, including sun care items such as sticks, patches, and sprays. They are reasonably priced in the 10,000 KRW range. In the future, Golfzon plans to expand the market base for home golf simulators. In the era of non-face-to-face interactions, golf can be enjoyed anywhere with a TV connection.