British traditional home appliance brand 'Morpilichard', '360 Wireless Iron', and more available at over 300 Samsung Digital Plaza stores

Morphy Richards announced that it will launch its best-selling products, the ‘360 Wireless Iron’ and the ‘Turbo Steam Pro Black Iron,’ in over 300 Samsung Digital Plaza stores.

The Morphy Richards ‘360 Wireless Iron,’ now available at Samsung Digital Plaza, offers the freedom of cordless ironing and features a 360-degree charging stand that allows convenient charging from all directions, improving on the inconvenience of existing wireless iron stands. It is characterized by fast charging speed and abundant steam output.

The 360 Wireless Iron holds a 42.6% market share in the UK according to statistics from the global market research firm GFK and has achieved a return rate of less than 3% in the UK.

Additionally, the ‘Turbo Steam Pro Black Iron’ boasts an ultra-powerful 200g steam output and features an electronic button temperature control system instead of a dial, allowing users to set the appropriate temperature for six types of fabrics including linen, cotton, wool, and polyester.

This product uses an ionic soleplate that reduces static electricity, enabling smooth ironing even on thin fabrics. Furthermore, the iron board equipped with Morphy Richards’ proprietary ‘Trizone Soleplate Technology’ consists of three zones: consistent steam shot, continuous steam, and pressing plate, allowing for more delicate and perfect ironing, according to the company.

In addition, Morphy Richards introduced the ‘Evoke’ and ‘Evoke Jug’ breakfast lineups, consisting of electric kettles and toasters, to Samsung Digital Plaza last April.

A company representative stated, “Through strategic placement in Samsung Digital Plaza, Morphy Richards plans to expand its offline distribution channels and increase consumer-brand touchpoints by placing key products in specialty small appliance stores. We are confident in the quality of our irons, which come with an impressive 5-year warranty. We aim to introduce Morphy Richards’ premium irons to many consumers.”

Meanwhile, Morphy Richards, established in 1936, is a British national home appliance brand with a proud 85-year history, used by over 90% of the British population. It operates its own appliance quality innovation research center, ‘DEPTH (Design Engineering Product Technology Hub),’ and has conducted extensive testing over 85 years, including more than 10,000 kettle lifespan tests and over 120 km of ironing tests.