Woori Bank Implements Organizational Restructuring to Strengthen 'Non-Face-to-Face Management'

Focus on Strengthening Non-Face-to-Face Internal Controls
Establishment of 'One Concierge Sales Department and Consumer Protection Inspection Team'

[Asia Economy Reporter Jin-ho Kim] Woori Bank announced on the 2nd that it has carried out an organizational restructuring focused on enhancing the customer experience for non-face-to-face preferred customers and strengthening internal controls for financial consumer protection.

First, a new “One Concierge Sales Department” will be established to exclusively manage non-face-to-face preferred customers. Through the customized close management service called “One Concierge” for non-face-to-face preferred customers, dedicated staff will be matched one-on-one with customers to provide financial services at the same level as branches, from financial consultation to product recommendation and subscription.

With the AI consultation system scheduled to be introduced early next year, customer consultation tasks will be streamlined, and data analysis will enable the provision of optimal financial products and services tailored to each customer.

Additionally, to meet the non-face-to-face asset management consultation needs of high-net-worth clients, the “Digital Asset Management (PB) Team” and the “Non-face-to-face PB Business Team” will also be newly established. By placing asset management professional consultants in the “Digital PB Team,” the bank plans to maximize customer satisfaction by providing high-level asset management consulting tailored to each customer’s investment preferences.

To continuously comply with the Financial Consumer Protection Act enacted in March and to make ongoing efforts in consumer protection, a “Consumer Protection Inspection Team” will also be newly established to exclusively handle consumer rights protection and internal controls related to financial products. Through this, the bank plans to strengthen monitoring of the entire process from financial product development to post-management and provide the best financial services to protect consumer rights.

A Woori Bank official stated, “Through this organizational restructuring, we will take this opportunity to enhance the customer experience for digital-preferred customers and realize customer satisfaction by strengthening financial consumer protection functions.”