[Asia Economy Reporter Hyunseok Yoo] Izmedia is starting distribution business through home shopping to establish a stable performance base.
On the 30th, Izmedia announced that it began selling Ferragamo brand fashion products on CJ Home Shopping and plans to expand to Lotte Home Shopping, GS Home Shopping, Hyundai Home Shopping, and others. The first broadcast was held today at 12:45 PM on CJ Home Shopping, and all prepared inventory was sold out.
The company stated, "Stable sales improvement is expected based on the entry into the distribution business," and added, "We will quickly expand our network by inheriting the distribution channels of major home shopping companies owned by the existing TPA Group."
Starting with today's broadcast, the company plans to increase its product range in the second half of the year from imported luxury goods and beauty products to lifestyle fashion, sports, golf wear, home appliances, and F&B (food and beverage). The strategy is to steadily promote new businesses based on the distribution business that can generate immediate sales.
An Izmedia official emphasized, "If new businesses such as blockchain and NFT (non-fungible tokens) are future growth engines for the company, the distribution business is a stepping stone for them," and added, "We will leverage the 30 billion KRW capital secured through convertible bonds to make a leap forward as a high-quality, high-growth company."
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