SSG.com, 'SSG Food Market 9th Anniversary'... Up to 39% Discount

July 1?7 SSG Food Market Fresh & Processed Foods, Meal Kits, etc. Up to 39% Off
Popular Items Since Dawn Delivery Launch Include Korean Beef, Shine Muscat Grapes, Cold Noodles
"Currently 600 Products, Expanding to 1,500 by End of September"

[Asia Economy Reporter Yuri Kim] Premium supermarket 'SSG Food Market' is celebrating the 9th anniversary of its offline store opening with an online 'Grocery Discount Event.'

SSG.com announced on the 30th that from July 1 to 7, it will hold the 'SSG Food Market 9th Anniversary Event,' offering up to 39% discounts on premium fresh and processed foods, meal kits, and more from SSG Food Market.

This event was planned to commemorate the opening of SSG Food Market’s first store in Cheongdam-dong, Gangnam-gu, Seoul, on July 6, 2012. Since launching SSG Food Market products via dawn delivery at the end of April, SSG.com curated this event focusing on popular items with high recent sales.

Key products include 'SSG Female Korean Beef' selected mainly from cows under 60 months of age, offered at a uniform 30% discount. Sirloin steak cuts (200g) are priced at 23,590 KRW, over 10,000 KRW off the regular price, while cuts for soup and bulgogi (200g) are available for 9,940 KRW. The 'SSG 1++' grade Korean beef, carefully selected from top 1++ grade with marbling scores of 8 to 9, is offered at a uniform 20% discount.

Blueberries of the Shintilla variety, known for their high sugar content, are sold at 5,980 KRW for 200g, a 39% discount. Shine Muscat grapes harvested from the high-altitude areas of Sangju, Gyeongbuk, are priced at 14,800 KRW for 400g during the event. Yeonggwang Beopseongpo salted yellow croaker (8 pieces, 600g) and cleaned hairtail fish (2 pieces, 800g) are each offered at 30% off, priced at 13,930 KRW and 15,330 KRW respectively. Animal welfare-certified fresh eggs (20 pieces) are available at 7,920 KRW, 10% cheaper than the regular price.

New products are also available at discounted prices. The 'Bongpiyang Pyongyang Cold Noodles (1 serving)' meal kit, highly rated among 'Pyeongnaeng' (Pyongyang cold noodles) enthusiasts, is offered at 6,400 KRW, a 20% discount. 'Sorrentina Truffle Burrata (125g),' featuring burrata cheese enhanced with truffle for deep flavor, is available at 5,200 KRW, 35% off. The ice cream brand 'Enjoy Farm,' specializing in gelato that preserves the original taste of ingredients, offers four varieties in a '1+1' promotion.

SSG.com stated that this event was launched considering the high customer interest in SSG Food Market. During the grand opening event, an Albee bag giveaway attracted over 10,000 customers, and the signature red color of SSG Food Market sold out within three days. The ability to purchase premium SSG Food Market products, previously only available in stores, online was a key factor in the event’s success.

SSG.com plans to significantly expand the SSG Food Market product lineup by the end of the year. The current 600 products will increase to about 1,500 by the end of September, aiming to provide a 'premium lifestyle curation' experience exclusive to SSG.com.

Shin Gu-seul, head of the SSG.com curation planning team, said, "Since late April, we have been offering products sold at SSG Food Market offline stores to customers with positive responses. We will continue to expand various premium products to broaden customers’ choices."