Aurora World and Doctor Smile K Launch 'Summer Mask Series'

[Asia Economy Reporter Jang Hyowon] Aurora World, a global character content company, has launched the premium mask brand Doctor Smile K's thinner and cooler 'Summer Mask Series.' The newly released line includes the 'Colorful Skin Mask' and the 'KF80 Fresh Light Mask.'

The 'Colorful Skin Mask' features six different colors using a 99.9% antibacterial outer fabric, allowing users to choose a color that matches their mood or daily look. The light color series?Light Yellow, Light Pink, and Mint?are available in Medium (M) size, while the deep color series?Brown, Purple, and Beige?are offered in both Medium (M) and Large (L) sizes.

The 'KF80 Fresh Light Mask' has a 2D beak-shaped structure that creates space between the mouth and the mask for easier breathing. It has been changed from a four-layer filter to a three-layer filter, making it thinner and more comfortable to wear, while its KF80 approval from the Ministry of Food and Drug Safety blocks viruses and fine dust.

The most notable feature of Doctor Smile K products is the use of a skin-friendly lining. Developed in response to consumer needs complaining of skin troubles caused by long hours of mask-wearing, the lining uses thermal bond fabric, which is also used in baby diapers, to protect delicate skin and provide comfortable wear.

In fact, skin irritation tests conducted on the fabric used in Doctor Smile K masks resulted in a skin irritation index of 0.00, indicating low irritation. Recently, it also received the 'Excellent' safety grade from the globally recognized German Dermatest, confirming it as a safe and low-irritation product for the skin.

Meanwhile, to celebrate the launch of the new product, Doctor Smile K announced that it will hold a half-price special event for about a month until July 25 through the official Naver Store and official shopping mall.