Home&Shopping Launches New SME Support Project 'Morning Dream Market'

Support for Partner SMEs Including Dedicated MD Assignment, Studio Shooting Assistance, and Opportunity to Switch to General Broadcasting
Targeting Morning Time Niche Market, 17 SMEs Affected by COVID-19 Selected as Priority

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 29th that it will carry out a new support project this year called 'Morning Dream Market' to expand sales channels for small and medium-sized enterprises (SMEs).

Morning Dream Market is an SME support project that provides multifaceted sales channel support, including TV home shopping and live commerce broadcasts, as well as mobile store entry promotions, targeting SMEs severely affected by the prolonged COVID-19 pandemic.

The first broadcast will start at 5 a.m. on the 30th. Starting with the first broadcast, a total of 17 products will be introduced through TV home shopping broadcasts this year. Additionally, these products will be broadcast again through the live commerce platform 'PangLIVE' and later supported for mobile store entry.

A Home&Shopping official said, "We planned this new support project for many SMEs struggling due to the prolonged COVID-19 pandemic," adding, "We will do our best to contribute to expanding sales channels through broadcast support for more SMEs, just like Home&Shopping's representative SME support program 'Ilsacheonri'."