Shinsegae Property Unveils 'The Shops at Centerfield'

Shinsegae Property's 'The Shops at Centerfield' opens for a pre-launch.

[Asia Economy Reporter Lim Chun-han] Shinsegae Property announced on the 28th that it will pre-open 'The Shops at Centerfield.' This is the first time Shinsegae Property has introduced a commercial facility other than Starfield.

The Shops at Centerfield spans four floors, from the basement level 2 to the second floor above ground, within the Centerfield Building located in the heart of Teheran-ro, Gangnam. It brings together a wide range of F&B brands from casual to fine dining, as well as premium lifestyle facilities such as amenities, spas, and clinics.

Leveraging retail know-how accumulated from operating Starfield, Shinsegae Property carefully selected high-end brands suitable for Centerfield and housed them in The Shops at Centerfield. Through this, it aims to provide a sophisticated experience satisfying office workers and residents in Gangnam, as well as guests of the Chosun Palace Hotel, and plans to set trends so that Centerfield becomes a new landmark in Gangnam.

The Shops at Centerfield is organized by floor concepts: ▲ Gourmet Street and premium golf academy ▲ Global cafes, wine, and amenities (B1) ▲ Popular restaurants, bakeries, and lifestyle shops (1F) ▲ Fine dining, spas, and clinics (2F). Starting with the opening of Gourmet Street on basement level 2 (on the 28th) and the country's top private golf academy (on the 30th), tenants will gradually move in, with a grand opening of all floors scheduled for September.

A representative of The Shops at Centerfield said, “As a new urban complex commercial facility infused with Shinsegae Property’s sophisticated retail DNA, it will be a space where trendy people gather to enjoy refined food culture and engage in discourse. Being located in the center of Gangnam, we expect diverse customer groups such as trendsetters and business leaders to enjoy The Shops at Centerfield’s unique high-end dining and lifestyle offerings.”