Coway Selected as 'Best Korea Brand' for 7 Consecutive Years

Selected by Interbrand... 7 Consecutive Years Since First Entry in 2015

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun and Seo Jang-won) announced on the 24th that it has been selected as one of the 'Best Korea Brands 2021' organized by the brand consulting firm Interbrand, marking its seventh consecutive year among the top 50 representative brands of South Korea.

Interbrand is a globally renowned brand consulting group that annually evaluates the value of major global brands and selects the top 100 global brands. Since 2013, it has also selected the top 50 domestic brands by value and announced the 'Best Korea Brands.'

In this year's 'Best Korea Brands 2021,' Coway proved its brand power by ranking 27th in the overall brand ranking. In particular, Coway's brand value recorded 1.1265 trillion KRW, an 8.1% increase compared to the previous year, continuing its growth trend. The company was recognized for its high brand value by continuously launching new products equipped with advanced technology and leading the global environmental home appliance market.

The popular product, the Icon water purifier, received great attention for significantly enhancing space utilization and user convenience. The Noble air purifier was highly evaluated for its differentiated sculptural design and filter technology. Shim Byung-hee, head of Coway's marketing department, said, "We are focusing on maximizing customer experience and brand competitiveness based on innovative products that combine the highest level of domestic R&D capabilities and service know-how." He added, "We will do our best to deliver the value of a healthy and convenient life worldwide and establish ourselves as a leading global environmental home appliance brand as well as in Korea."