"Summer~ Maxim Ice" Dongseo Foods Launches 'Summerly Mix Campaign'

[Asia Economy Reporter Lim Hye-sun] Dongseo Foods announced on the 24th that it will carry out the 'Summer Remix Campaign' to celebrate the summer season of iced coffee.

Through the new campaign, Dongseo Foods introduces a new version of the familiar 'Maxim Ice Song,' which features a cheerful melody with the repeated lyrics "Because it's summer~ iced coffee! In summer~ Maxim Ice." This new Maxim Ice Song was arranged by artists Lee Seung-yoon and Lee Moo-jin, who gained recognition through the audition program 'Sing Again,' emphasizing the unique lively atmosphere of the Maxim Ice Song even more.

This advertisement captures Lee Na-young enjoying music while drinking iced coffee on a fresh summer day, portraying a moment of relaxation in daily life with a cool cup of Maxim iced coffee. It also visually maximizes the refreshing appeal of Maxim iced coffee by intercutting scenes of Lee Seung-yoon and Lee Moo-jin passionately singing the Maxim Ice Song and coffee mix being poured into a cold glass filled with ice.

Along with this, Dongseo Foods also introduced a special package of Maxim Coffee Mix called 'Summer Remix,' which includes useful summer goods such as stainless steel mugs, cooler bags, and handy fans, available at discount stores nationwide.