Hyundai Department Store Opens Louis Vuitton Men's Specialty Store at Apgujeong Main Branch

Hyundai Department Store Apgujeong Main Branch Louis Vuitton Men's Specialty Store.

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 24th that it will open a men's specialty store of the French luxury brand Louis Vuitton on the 4th floor of the Apgujeong Main Store.

The newly opened store is 172㎡ (approximately 52 pyeong) in size. It showcases men's specialty clothing and accessories, including the Louis Vuitton 2021 Fall-Winter Men's Pre-Collection designed by Louis Vuitton Men's Collection Artistic Director Virgil Abloh.

Since June last year, Hyundai Department Store has named the 4th floor of the Apgujeong Main Store the Men's Luxury Hall and has been gradually strengthening its lineup of global luxury men's brands. After introducing Gucci Men’s, Balenciaga Men’s, Ralph Lauren Purple Label, and Loro Piana Men’s last year, this year it opened Prada Uomo and Dolce & Gabbana Uomo stores.

A Hyundai Department Store official said, “With the opening of the Louis Vuitton men's specialty store, we expect the Apgujeong Main Store to solidify its position as a men's luxury boutique,” and added, “In the second half of the year, we plan to strengthen global luxury men's brands at Hyundai Department Store Trade Center and Pangyo stores as well, transforming them into men's luxury boutiques.”