Yamaha Golf has been selected as the 'World Best Brand.'
On the 22nd, it was chosen as the top company at the 'Brand Lorey Legendary Awards' held at the Shilla Hotel State Guesthouse. This awards ceremony began in the United States in 2005. It has honored about 500 recipients and over 2,000 companies from 80 countries worldwide, including Coca-Cola, IBM, FIFA, Manchester United, Bill Gates, Steve Jobs, Mark Zuckerberg, Tiger Woods, and Tom Cruise. Actor Ahn Sung-ki received the Legendary Award this year.
Brand Lorey Korea stated, "Through IRO, an evaluation company with 480 judges from 25 countries, we assessed brand value, fairness, and popularity," adding, "Yamaha Golf received a high score of 9.2 in the IRO brand evaluation." Yamaha Golf has pursued consumer-centered management that materializes excellent products produced based on innovative technology and customer satisfaction. It is a pioneer in golf club manufacturing and holds numerous patented technologies.
It has been praised for its unique marketing and advertising. Since 2010, it has introduced a free rental service and operates the 'Remix Expedition,' allowing customers to test drivers and irons for 20 days. Since February, it has been the first in the golf industry to offer quality-guaranteed sales for all clubs. Chairman Lee Gap-jong emphasized, "Yamaha Golf promises consumer-centered supply," and added, "We will do our best until customers are completely satisfied."
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