Pizza Alvolo Supports Production of JTBC's 'Nevertheless'

Photo by Pizza Alvolo

[Asia Economy Reporter Moon Hyewon] Pizza Alvolo announced on the 24th that it will support the production of JTBC's new Saturday special "Nevertheless," starring brand model Song Kang.

"Nevertheless," which began airing on the 19th of this month, is based on the popular webtoon of the same name. Rising stars Song Kang and Han Sohee were cast, generating significant buzz even before the broadcast. The drama depicts a "hyperrealism romance" between Yoon Nabi (played by Han Sohee), a woman who doesn't trust love but wants to date, and Park Jae-eon (played by Song Kang), a man who finds dating bothersome but wants to flirt.

Pizza Alvolo plans to naturally expose its products and brand through the drama and strengthen familiarity among viewers. Since "Nevertheless" is a drama portraying the romance of college students, the brand expects to increase its recognition among MZ generation viewers.