On the 2nd and 3rd of next month, 'Shinsegae Day'... SSG Landers to Wear Shinsegae Department Store Character 'Poovilla' Uniforms

SSG Landers uniforms featuring Shinsegae Department Store's own characters 'Poovilla and Friends' (Photo by Shinsegae Department Store).

Shinsegae Department Store Collaborates with SSG Landers
'Puvilla and Friends' Uniforms Worn by SSG Landers Players
Selected Fans Cheer and Receive Plogging Bags

[Asia Economy Reporter Kim Yuri] Shinsegae Department Store's own character 'Puvilla and Friends' is teaming up with SSG Landers.

Shinsegae Department Store announced on the 24th that during the home games held at Incheon SSG Landers Field on July 2-3, it will host 'Shinsegae Day' and showcase special uniforms featuring its own characters.

'Puvilla and Friends' is a character created by Shinsegae Department Store in 2017, inspired by a white bear-like cotton ball, a raccoon, and a fox. With its cute image, it has received positive responses from customers in their 20s and 30s and has become a representative character of Shinsegae Department Store, also released in various merchandise.

The special uniforms that the SSG Landers players will wear during the July 2-3 games feature a red background symbolizing Shinsegae’s petals, white accent lines, and an arm patch from Shinsegae Department Store’s beauty edit shop 'Chicor.' Below the team logo, an image of Puvilla throwing a baseball adds a playful touch, and on the back of the uniform, Puvilla’s friend 'Poco,' inspired by a squirrel, is shown cheering.

The special uniforms produced by Shinsegae will be available for pre-order only from July 2 to 4 through the official SSG Landers online store and SSG.com. The price is 105,000 KRW.

Various events have also been prepared to celebrate Shinsegae Day. Shinsegae plans to combine its own characters and cosmetic brands with sports to provide special experiences and enjoyment to female fans and family-oriented fans, who make up more than 40% of the total professional baseball audience.

Until June 27, customers who write cheering comments for SSG Landers through the Shinsegae Department Store app will receive a 5,000 KRW discount coupon for the department store food court and be entered into a drawing to win exclusive skybox or general seating tickets for Incheon SSG Landers Field.

Starting June 24, a ceremonial first pitch invitation event will be held with Shinsegae Department Store’s character Puvilla. Customers can enter the event through Shinsegae Department Store’s official SNS accounts, and winners will throw the first pitch before the game at Incheon SSG Landers Field on July 3.

On Shinsegae Day, July 2 and 3, there will also be an online autograph session with SSG Landers players such as Choi Jeong and Choi Joo-hwan. Shinsegae Department Store stated, "The online autograph session held at the live zone of Incheon SSG Landers Field before the game will allow many customers to see SSG Landers players via video camera during a time when face-to-face autograph sessions are difficult, and we expect great interest."

The autograph event applications will be accepted from June 24 through Shinsegae Department Store’s official SNS channels, and participating customers will receive a gift set from the beauty edit shop 'Chicor,' including hand wash, lotion, and foam cleansing products.

Additionally, if a home run ball hits the 'Chicor Home Run Zone' installed in the outfield, customers who participated in the cheering comment event will receive sunscreen from Shinsegae Department Store’s own cosmetic brand 'Onoma.' The Onoma sunscreen is actually used by SSG Landers players during games.

During Shinsegae Day, all baseball fans visiting SSG Landers Field to watch the games will receive an Onoma essence sample kit and a 50% discount coupon for Chicor.com, Shinsegae’s beauty edit shop. An eco-friendly plogging bag featuring the SSG Landers logo will also be produced in a limited quantity of 2,000 and given as a gift to customers who request electronic receipts at all Shinsegae Department Store branches during Shinsegae Day (for customers who purchase over 50,000 KRW using a Shinsegae affiliated card on the day).

Lee Seonghwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, "We have prepared various collaborative events to bring joy to customers who support Shinsegae Department Store and SSG Landers," adding, "We will continue to introduce differentiated content that offline channels can provide."