Lotte Mart Launches Collaborative Product 'Honey Butter V Chip'

Honey Butter V Chip sold at Lotte Mart.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 24th that it will exclusively launch the collaborative product "Honey Butter V Chip," which allows customers to enjoy the rich sweet and salty flavor of Honey Butter Chip in V-cut French fries.

This product is a new frozen potato fry version of Honey Butter Chip, created based on continuous customer demand for Honey Butter Chip.

Notably, it features the application of McCain's world-renowned frozen French fry "V-cut." V-cut refers to fresh potatoes cut in a V shape, which provides a larger frying surface area than regular fries, allowing the crispy texture to last longer. Additionally, the sweet and salty seasoning penetrates better into the grooves of the V-cut, delivering a richer original Honey Butter flavor.

A Lotte Mart representative said, "We prepared this collaborative product in line with the fun-sumer trend and collaboration craze to target the MZ generation," adding, "We plan to continuously develop products that provide both taste and fun to customers in the future."