High Popularity of Fabric Categories like Bedding and Curtains, Sales More Than Double Compared to April↑
[Asia Economy Reporter Kim Jong-hwa] As the summer season begins in earnest, the number of people changing the atmosphere of their homes has increased, leading to a surge in sales of summer fabric products.
Bucketplace Co., Ltd. (CEO Lee Seung-jae), which operates the all-in-one lifestyle platform 'Ohouse,' announced on the 23rd that an analysis of sales data from the 'Summer Market,' held as an early bird event for four weeks, showed that sales of fabric products such as bedding and curtains more than doubled compared to April.
According to Ohouse, due to the early onset of hot weather, sales of summer-related products on Ohouse from early May to early June (5.10~6.6) increased by 66% compared to the previous month (April).
Among these, sales in the fabric category, including bedding, curtains, carpets, and mats, rose by 264%, showing remarkable growth. This is attributed to consumers wanting to change their interior with the start of summer and preferring fabric products that can achieve a significant effect at a low cost.
Summer interior decoration mostly starts with bedding and curtains. Changing products that occupy a large area inside the home can create a significant change in atmosphere. Another advantage is the wide range of design choices, allowing styling according to personal preferences.
In particular, white chiffon curtains provide both sunlight blocking and indoor cooling retention effects. Additionally, cooling mats, which have excellent cooling effects and have recently become essential summer items, are also highly popular in the bedding category.
Demand for rattan, which has been popular for years and emerged as a trendy interior concept, also draws attention. According to Ohouse's Summer Market keyword search volume analysis, while most searches were for product names such as 'Summer Market dehumidifier,' 'Summer Market circulator,' and 'Summer Market blanket,' unusually, 'Summer Market rattan' ranked high in search volume and recorded strong sales.
Eco-friendly rattan is used not only for rugs and lighting but also as baskets for plant pots like monstera, making it an attractive material that can decorate spaces with an exotic Bali-like atmosphere.
Meanwhile, in the home appliances category, the circulator showed remarkable progress. Until now, circulators had recorded lower sales compared to fans, but as high-performance circulators have been gradually released, their popularity has increased, resulting in sales more than 250% higher than the same period last year.
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