The Samsung Fire & Marine Insurance commercial "The Beginning of Health Management," produced by Cheil Worldwide, has surpassed 10 million views on YouTube.
[Asia Economy Reporter Lim Chun-han] Cheil Worldwide announced on the 23rd that the Samsung Fire & Marine Insurance advertisement "The Beginning of Health Management" has surpassed 10 million views on YouTube, gaining great popularity.
This advertisement was created to emphasize the importance of health management using Samsung Fire & Marine Insurance's health management app "Anyfit" and to convey the message that health insurance is Samsung Fire & Marine Insurance.
Unlike other ads featuring Yoo Jae-suk's alter ego characters, this one is characterized by capturing Yoo Jae-suk's genuine self. It begins with Yoo Jae-suk jogging alone under the streetlight illuminating the darkness. Then, with Yoo Jae-suk's calm narration, it shows scenes of him sweating while exercising and passionately engaging in the filming.
A Cheil Worldwide official explained, "Through Yoo Jae-suk's efforts to show a better side to his fans and viewers, we wanted to sincerely convey the importance of health management."
A Samsung Fire & Marine Insurance official said, "We aimed to express Samsung Fire & Marine Insurance as a company that easily helps with health management in daily life," adding, "The positive response seems to stem from capturing Yoo Jae-suk's sincere approach to health management."
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