[Asia Economy Reporter Seungjin Lee] Domestic cosmetics brands recorded high sales during China’s largest online shopping event in the first half of the year, the '618 Shopping Festival,' raising expectations in the cosmetics industry for the lifting of China’s 'Hanhanryeong (Korean Wave ban)'.
According to the cosmetics industry on the 21st, LG Household & Health Care recorded sales of 580 million yuan (approximately 89.3 billion KRW) for six luxury cosmetics brands including Whoo, Su:m37, O Hui, belif, VDL, and CNP on Tmall during the ‘618 Shopping Festival’ held from June 1 to 20, a 70% increase compared to the previous year.
Among them, Whoo grew by 72% compared to the previous year, ranking 5th among luxury cosmetics brands following Est?e Lauder, Lanc?me, La Mer, and Shiseido. In particular, Whoo’s representative popular product, the ‘Cheongidan Hwahyun’ set, ranked 3rd in single product sales across all Tmall categories, following the iPhone 12 and Gree air conditioners, and ranked 1st in the cosmetics category.
Additionally, Su:m37 grew by 90%, O Hui by 55%, CNP by 57%, belif by 68%, and VDL by 209%, showing high growth compared to the previous year, centered on luxury cosmetics brands.
Amorepacific’s flagship luxury brand Sulwhasoo’s Jaumsaeng line recorded double-digit growth compared to the previous year. Mamonde’s sales increased by about 25% year-on-year due to strong sales of products linked with Chinese influencers (Wanghong).
Aekyung Industrial also achieved 25% growth compared to the previous year on Tmall. In particular, the ‘AGE 20's Essence Cover Pact’ sold 225,000 units during the event period. The 'AGE 20's 618 Special Set,' co-planned with AGE 20's and famous Chinese influencer Viya, sold out all 25,000 sets prepared during the pre-order period.
Dr. Jart+ broke its own record with sales of about 120 million yuan (approximately 21 billion KRW), a 57% increase compared to the previous year during the ‘618 Shopping Festival’.
Just one day after the pre-order sales opened before the main event, Dr. Jart+ exceeded the total sales of last year’s ‘618 Shopping Festival.’ Furthermore, during the eight-day pre-order period from May 24 to May 31, it ranked 8th in sales among beauty brand categories. Centered on mask pack products, it gained high popularity in the skincare sector, leading to strong sales, with the Dermask Water Jet Vital Hydra Solution recording the highest sales.
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