Aekyung Achieves 25% Growth at China's '618 Shopping Festival'... Ranked No.1 in BB Cream Category

AGE 20's Signature Essence Cover Pact Master. (Photo by Aekyung Industrial)

[Asia Economy Reporter Seungjin Lee] Lifestyle beauty company Aekyung Industrial announced on the 21st that it achieved a 25% growth compared to the previous year in the ‘Tmall International Aekyung Flagship Store’ during China’s largest online shopping event in the first half of the year, the ‘618 Shopping Festival.’

The most popular product was the ‘AGE 20's Essence Cover Pact,’ with 225,000 units sold during the event period. In particular, the ‘AGE 20's 618 Special Set,’ jointly planned by AGE 20's and famous Chinese influencer Viya, received great attention from Chinese consumers, with all 25,000 prepared sets sold out during the pre-order period.

Building on this success, the AGE 20's Essence Cover Pact also ranked first in sales in the BB cream category within the Tmall International Pavilion this year. The AGE 20's Essence Cover Pact features a differentiated formula containing moisturizing essence within a solid foundation, making it popular among Chinese consumers for its moisturizing effect and excellent coverage.

Prior to the 618 event, Aekyung Industrial launched the ‘Signature Essence Cover Pact Master,’ an upgraded version of the most popular ‘Signature Essence Cover Pact’ among AGE 20's products in China, in May. The company also held a product launch show in Shanghai, China, as part of preparations to strengthen brand awareness. For the 618 event, popular Chinese male actor Jang Binbin was selected as the local model, and various marketing activities, including influencer broadcasts, were conducted to expand consumer engagement during the event period.

An Aekyung Industrial official stated, “We achieved positive results amid the growing demand for makeup and our prior preparations to expand sales in China,” adding, “Aekyung Industrial will continue to make efforts to strengthen its presence in the Chinese market and online sales.”