AK&Hongdae, 'Mophen' New Concept... Collaboration with 'Ensemble Stars!!'

Collaboration store of 'Mofun' and 'Ensemble Stars!!' (Photo by AK&Hongdae).

AK&Hongdae Unveils Subculture Stores on 5th Floor One After Another... Increasing Visitor Numbers
Mofun Launches New Collaboration with 'Ensemble Stars!!' Starting from the 18th

[Asia Economy Reporter Kim Yuri] AK&Hongdae announced on the 21st that the content-specialized cafe 'Mofun' will collaborate with 'Ensemble Stars!!' until August 1st.

AK Plaza stated, "The community-friendly shopping mall AK&Hongdae has recently introduced numerous animation and game content stores, attracting customers as a 'subculture sanctuary.' Among the various subculture stores, 'Mofun' is at the center of popularity."

Although 'Mofun' looks like a coffee shop from the outside, it sells related goods and beverages based on character IPs from webtoons, games, and more. Despite opening in August last year during the height of COVID-19, 'Mofun' has been achieving its monthly sales targets. On April 16th, it held an event in collaboration with the popular webtoon 'Cheongsagwa Nakwon,' attracting about 400 customers even on a weekday. The event, which was held in four sessions, quickly sold out, demonstrating the power of fandom. The 'Mofun' store manager said, "Many customers deliberately visit the offline store to find collaboration goods and limited-edition drinks," adding, "Recently, synergy with newly opened subculture stores on the 5th floor of AK&Hongdae has led to an increasing number of visitors."

'Mofun' has ended its collaboration with the 'Cheongsagwa Nakwon' theme and is now collaborating with the popular mobile idol training simulation game 'Ensemble Stars!!' until August 1st. 'Ensemble Stars!!' is a global hit with over 10 million users worldwide, featuring a story where the protagonist graduates from Yumenosaki Academy and grows into a famous producer. Players can collect and train 49 idols divided into 14 unique units, characterized by detailed graphics and a 3D live game mode.

To celebrate the collaboration event with 'Ensemble Stars!!,' AK&Hongdae's 'Mofun' will hold various events. During the collaboration period, special birthday menus will be offered for idol members celebrating their birthdays, and customers who order the birthday menu will receive lenticular cards of the respective idols. Exclusive giveaways such as limited coasters and hologram illustration postcards, only available at 'Mofun,' will also be provided.

An AK&Hongdae marketing official said, "We appreciate the great interest in 'Mofun' as well as the various taste-select shops located in AK&Hongdae," adding, "We hope customers visiting AK&Hongdae create joyful memories through shopping tailored to their individual tastes."