Emart24 Launches Premium Brand 'I'me Reserve'

Two types of I'm G Reserve cold-pressed juices sold at Emart24.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 21st that it will launch the premium brand 'I'me Reserve.'

Emart24 plans to introduce products that make the moment customers purchase items more valuable, based on the brand story of a small luxury that elevates everyday life with quality and emotion that make customers' days special.

The first products are two types of 100% juice, non-heated cold-pressed juices. These newly launched products are 190ml beverages made purely from 100% pressed juice without mixing a single drop of water. They offer juice squeezed from Jeju tangerines, one of the most popular flavors, and kale juice for health-conscious customers. To reduce the unique bitterness of kale juice, pineapple and apple were added to give it a sweet taste.

Emart24 plans to continuously expand the I'me Reserve line with the keywords health, taste, and high quality, starting with these cold-pressed juices.

An Emart24 official said, “We considered what would be the best first product for the launch of I'me Reserve, and decided to introduce 100% cold-pressed juice that satisfies taste, health, rarity, and clear differentiation from other products.”