[Weekly SME] Temper·Project Sleep·Stokke·Essa Sofa

Two pillow covers presented by Tempur in collaboration with illustrator Gu Yeju. 'Match Girl (Seongnyangpali Sonyeo, above)', 'Thumbelina (Eomji Gongju, below)'. [Photo by Tempur Korea]

[Asia Economy Reporter Kim Jong-hwa] Danish premium mattress brand Tempur has introduced two pillow covers featuring Danish fairy tales in collaboration with illustrator Gu Ye-ju through the 'Tempur, Embracing Denmark Part 3' project. Sleep specialist brand Project Sleep is conducting encore funding for its 'Ice Pillow' and 'Ice Topper' products on the crowdfunding platform Wadiz from the 18th of this month until the 19th of next month.

Premium baby product specialist company Stokke has entered Naver Gift Shop and KakaoTalk Gift. Premium sofa brand Essa Sofa has received the highest 'T-3 grade' in the NICE Credit Information technology credit evaluation.

Tempur Launches 'Artist Collaboration Pillow Covers' Featuring Danish Fairy Tales

Danish premium mattress brand Tempur has launched two pillow covers featuring Danish fairy tales in collaboration with illustrator Gu Ye-ju as part of the 'Tempur, Embracing Denmark Part 3' project.

The 'Tempur, Embracing Denmark Project' was planned to convey the lyrical beauty and cozy sensibility of Tempur’s homeland, Denmark. It is the third project following the first collaboration with artist Nanan in May last year and the second with artist Kwak Myung-joo in December.

Illustrator Gu Ye-ju, who participated in this project, is a popular artist loved mainly by the MZ generation for her vivid colors and fairy tale-style illustrations.

The 'Tempur X Gu Ye-ju Pillow Covers' reinterpret two representative works by Danish fairy tale author Andersen: 'The Little Match Girl' and 'Thumbelina.' The product names are △Match Girl (Maecheogeol/The Little Match Girl) and △Thumbelina (Deombeullina/Thumbelina), reinterpreting the endings of the fairy tales with a supportive heart for the small and delicate protagonists.

Project Sleep, Cooling Cool Pad Ice Topper.
[Photo by Project Sleep]

Project Sleep Conducts Encore Funding for Summer Cool Mat Ice Topper and Ice Pillow

Sleep specialist brand Project Sleep is conducting encore funding for its 'Ice Pillow' and 'Ice Topper' products on the crowdfunding platform Wadiz from the 18th of this month until the 19th of next month.

As the summer weather officially begins with daytime temperatures exceeding 30 degrees Celsius, Project Sleep has launched a summer product line using cooling cool pad materials. This funding introduces the cool body pillow Ice Pillow and Ice Topper, which combines a topper and cooling pad into one.

The Ice Pillow, now entering its fourth encore funding, achieved a total funding amount of 108 million KRW during the first, second, and third funding rounds, continuing the 'complete funding' streak with enthusiastic consumer support.

The Ice Topper is now in its third encore funding, having previously recorded a total funding rate of 2221%, far exceeding the target funding rates in the first and second rounds. The Ice Topper is a renewed version of the previously sold 'Cool Topper,' with added storage zipper and handle on the back to enhance user convenience without discomfort during sleep.

Stokke, exclusive product image for 'KakaoTalk Gift'.
[Photo by Stokke]

Stokke Enters Naver and KakaoTalk Gift Shops

Premium baby product specialist company Stokke has swiftly entered the mobile gift market by launching on Naver Gift Shop and KakaoTalk Gift. Using Naver Gift Shop, customers can purchase promotional products available only at the Stokke brand store as gifts. The Gift Shop can be found under the 'Kids' category in the brand shop within Naver’s mobile shopping and life section.

Through KakaoTalk Gift, customers can exclusively find essential childcare items for new parents, including Stokke’s steady sellers: the baby bathtub 'Flexibath' and the weaning high chair 'Click.'

Additionally, various Stokke products loved by parents worldwide are available, such as the premium deluxe stroller 'Explory X,' the child chair 'Tripp Trapp,' and the child carrier 'JetKids.'

A Stokke representative said, "Even if pregnancy and childbirth gifts are not part of the untact gift culture, this category tends to have a high tendency for non-face-to-face gift delivery due to the burden of going out during pregnancy and after childbirth. We expect that special product bundles and promotional benefits, which gather essential childcare products, will be popular as online gifts desired by parents."

Essa Sofa, Certificate of Excellence in Technology Evaluation.
[Photo by Essa]

Essa Sofa Recognized for Best Technology in Sofa Industry with 'T-3 Grade' in Technology Evaluation

Premium sofa brand Essa Sofa has received the highest 'T-3 grade' in the technology credit evaluation conducted by NICE Credit Information.

The technology evaluation certification for excellent companies is an indicator provided by the Technology Credit Evaluation Agency (TCB) that assesses a company’s competitiveness in technology and technological business capabilities, offering information on technology credit evaluation grades and the company’s future growth potential.

The 'T3' grade obtained by Essa Sofa is the highest grade awarded only to companies whose technology credit evaluation level ranks in the top 20%. It is a high grade given to companies with excellent technology that meet the conditions for KOSDAQ technology special listing.

An Essa Sofa representative said, "We are very pleased to have our best technology recognized. As a leader in eco-friendly fabric sofas, we will continue to strive to provide sofas that consumers can use with confidence and satisfaction."