Brother Sewing Machine announced that it participated in the ‘2021 Seoul Living Design Fair’ held at COEX for five days starting May 26, under the concept of ‘Mini’s Dressing Room’ at the ‘Disney Home’ booth.
The Disney Home Brother Sewing Machine booth was designed mainly around Disney’s beloved character Minnie Mouse. Inspired by the lovely and cute Minnie Mouse, it expressed ‘Mini’s Dressing Room,’ filled with adorable costumes and accessories designed by Minnie Mouse.
Additionally, the booth attracted visitors’ attention with various hats, socks, costumes, and accessories embroidered with Mickey Mouse and Minnie Mouse characters, as well as colorful and cute Mickey Mouse & Minnie Mouse character embroidered patches.
The representative Brother product featured at the Disney Home Brother Sewing Machine booth was the Disney character embroidery machine ‘Innov-is 180D (hereafter NV180D),’ a home embroidery combo machine that not only automatically embroiders Disney character designs at the push of a button but also includes general sewing functions.
Moreover, the booth offered various experiences for visitors, such as making embroidered eco bags and embroidered name tags featuring Mickey Mouse and Minnie Mouse characters using the Disney character embroidery machine on-site. The Pink Sewing Machine (P17K), released as a limited edition for Brother Sewing Machine’s 60th anniversary, was also displayed on Minnie Mouse’s dressing table within the booth.
An official stated, “As this exhibition was held after a long time, many diverse customers visited Brother Sewing Machine. Through collaboration with Disney Home, we strived to provide not only various experiences and attractions but also the joy of enjoying embroidery with a sewing machine. We hope it will be remembered as a special experience for our customers.”
Meanwhile, the Seoul Living Design Fair is an exhibition where the latest interior design trends and lifestyles can be seen in one place. Among them, the Disney Home booth, approximately 100 pyeong in size, featured various brands including Brother Sewing Machine, showcasing sewing machines and interior products.
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