[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetic brand VT Cosmetic will hold the 3rd broadcast of the 'Blanc de VT Double Layer Tone-up Cushion,' with singer Jo Kwon participating as the creative director, on Hyundai Home Shopping from 8:25 PM to 9:35 PM on the 19th.
VT Cosmetic confirmed the 3rd encore broadcast as orders increased, with most of the stock prepared for the first and second broadcasts of the 'Blanc de VT Double Layer Tone-up Cushion,' which was first launched through Hyundai Home Shopping in April, being sold out.
The 'Blanc de VT Double Layer Tone-up Cushion' is a one-shot multi-cushion that has minimal transfer onto masks even with prolonged mask-wearing due to the increasingly hot summer weather and COVID-19, while simultaneously providing tone-up effects and UV protection.
In particular, it contains 13 kinds of white flowers and collagen from Alaska and France, providing moisture and elasticity to skin tired from mask-wearing. Additionally, 13 kinds of peak berry extracts add vitality to the skin, helping to express a radiant skin texture.
A company official stated, “After all the stock prepared for the first launch broadcast of the tone-up cushion on Hyundai Home Shopping was sold out, word of mouth among consumers led to great popularity in the second broadcast as well. For this 3rd broadcast, we have prepared special sets and better benefits.”
The basic set for the 3rd home shopping broadcast includes 2 tone-up cushion main products, 2 tone-up cushion refills, 1 set of 3 types of tone-up cushion puffs, and 1 Super Hyalon cream, sold at a 43% discount compared to the regular consumer price.
Meanwhile, VT Cosmetic ranked first overall in sales on Japan’s largest open market platform, ‘Qoo10 Japan,’ establishing itself as a beauty hot item in Japan, one of the world’s top three beauty markets along with the US and China.
Furthermore, to expand beyond Asia into the premium European beauty market, VT Cosmetic obtained the ‘European Cosmetics Notification (CPNP),’ which has strict quality standards within Europe, and is emerging as a leading K-beauty brand confidently competing in the global beauty market.
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