Maeil Dairies Selex Completes 'Muscle Confidence Challenge' Successfully

Sponsorship of Youth Athletes with Sports Products Worth 50 Million KRW

Maeil Dairies Selex sponsored products to youth sports athletes at Yongsan High School in Yongsan-gu, Seoul on the 17th. Photo by Maeil Dairies

[Asia Economy Reporter Moon Hyewon] Maeil Dairies announced on the 18th that it successfully completed the "Muscle Confidence Challenge" (hereinafter referred to as the Muscle Confidence Challenge) held over the past month with sports stars.

The Muscle Confidence Challenge involves sports stars from various fields such as basketball, golf, and volleyball uploading mission videos on their personal Instagram accounts, and Maeil Dairies sponsoring Selex Sports products for youth athletes.

From the 6th of last month to the 6th of this month, basketball players Heo Ung, Heo Hoon, and Kim Jong-kyu; soccer players Jo Hyun-woo and Yoon Seok-young; golf player Lee Bo-young; volleyball players Han Yu-mi and Kim Yo-han; running athlete Lim So-young; and baseball player Choi Ji-man participated. After the challenge was completed, Maeil Dairies sponsored Selex Sports products worth a total of 50 million KRW to each player's alma mater or youth teams.

During the same period, Maeil Dairies also ran an Instagram event for individual customers. The first 500 people who uploaded exercise videos on their personal Instagram accounts with the required hashtags received a box of Selex Sports Whey Protein Sticks as a gift.