After K-Pop, K-Fashion... GVG Store Strikes Overseas Customers in 11 Countries

With the globalization of K-pop centered around BTS, interest in Korean fashion and lifestyle has steadily increased naturally among K-pop fans. Accordingly, the demand for K-fashion trends is rising day by day overseas. While previously 'overseas direct purchase' by Korean customers buying foreign products was popular, now 'reverse direct purchase' companies have even emerged.

However, the supply platforms for K-fashion are mostly limited to reverse direct purchase companies or peddlers, making it difficult to properly meet the demand for K-fashion. In this context, the overseas direct shipping fashion select shop GVG Store (GVG STORE) has attracted attention by successfully establishing a K-fashion related sales platform targeting customers in 11 countries.

GVG Store is a first-generation online fashion select shop introducing and selling domestic and international fashion and lifestyle brands. Over 15 years, it has accumulated more than 1,800 brands and written the history of Korean street fashion, and it is launching a global online shopping platform targeting overseas customers to lead K-fashion.

In particular, to maintain GVG Store’s unique identity, it has sourced prestigious domestic brands and emerging designer brands, and signed supply contracts with the designers’ headquarters for all domestic brand products. Through this, it promotes Korean brand products that have rapidly gained popularity as worn by K-pop artists worldwide, securing the enormous demand for K-fashion and establishing itself as a popular store.

Currently, it operates a platform created in a total of 11 languages including English, Chinese, and Japanese, applying responsive design that complies with the global trend of web standards. The search engine is also optimized, resulting in faster loading speeds compared to other platforms and smooth access on any device. Especially for the high demand of K-fashion among Chinese domestic customers, it possesses a China-exclusive network and is actively targeting the Chinese market.

Additionally, to enhance convenience for overseas customers, it has established an overseas direct shipping system and a one-stop payment system. It has formed business partnerships with highly secure overseas delivery solutions such as FedEx, EMS, and Q-Express, completing a worldwide direct shipping system, and supports global payment systems including PayPal as well as China’s Alipay and WeChat Pay.

A representative of GVG Store stated, “As the e-commerce market targeting global customers grows, GVG Store, which has secured an overseas direct sales platform, continues to show a growth trend in sales,” adding, “We plan to implement strategies for global growth by operating overseas SNS and building an overseas database centered on fashion items of K-pop artists to realize precise target marketing.”