Pig Bar Wearing 'Neoldi' Captures the Hearts of the MZ Generation

[Asia Economy Reporter Seungjin Lee] Dwaejiba teams up with street fashion brand 'Nerdy'.

Lotte Foods announced on the 17th that it will collaborate on ‘Dwaejiba X Nerdy’. Through this collaboration, they will release various products such as clothing and accessories, as well as limited edition Dwaejiba with Nerdy’s design on the packaging.

Lotte Foods has recently been strengthening communication with the MZ generation (Millennials + Generation Z) through Dwaejiba. By collaborating with Nerdy, one of the popular fashion brands among the MZ generation, they plan to add a youthful and fun image to Dwaejiba.

Starting from 5 PM on the 18th, the Dwaejiba X Nerdy collection will also be available for sale. The Dwaejiba collection showcased on Nerdy’s official online mall consists of various products including ▲4 types of AirPods cases ▲5 types of T-shirts ▲3 types of socks ▲2 types of slippers. When purchasing the collection, customers will receive a limited edition Nerdy Dwaejiba exchange voucher that can be used at Nerdy’s Hongdae flagship store.

The limited edition Nerdy Dwaejiba applies Nerdy’s signature purple color to the package design. It also features a pig character dressed in Nerdy’s representative training fashion. The limited edition Dwaejiba can be found at Nerdy’s Hongdae flagship store.

Lotte Foods continues its Dwaejiba brand campaign to communicate with the MZ generation. Following the release of two commercials last month under the concept of ‘Imaginative Dwaejang’ on TV and online, the story for the third commercial will be created by customers’ imagination. Until the 18th, they are holding the Dwaejiba commercial idea contest ‘I am the Creator of this Area’ event in collaboration with ‘Second Aunt Kim Da-bi’.

A Lotte Foods official said, “The Dwaejiba X Nerdy collection is composed of fun yet distinctive designs, making it a perfect fashion item for this summer,” and added, “We are also preparing various SNS events to continue fun communication with the MZ generation.”