Yeongdeungpo-gu, 2021 Social Economy Festival Held... Details?

June 14 to July 18 Online and Offline Events... Starting with Online Resident Education, Followed by Live Commerce, Exhibition, and Talk Show

[Asia Economy Reporter Jong-il Park] Yeongdeungpo-gu (District Mayor Chae Hyun-il) will hold the “Yeongdeungpo-gu Social Economy Festival,” a month-long event from June 14 to July 18, where social economy organizations and residents can enjoy together.

The Yeongdeungpo-gu Social Economy Festival has been held annually since 2013 as a venue for communication and harmony, designed to share the district’s vision and policy projects for revitalizing the social economy with local social economy organizations and to promote excellent products from these enterprises.

This year’s Social Economy Festival will be held in a hybrid format combining online and offline channels to prevent and contain the spread of COVID-19, featuring non-face-to-face and small-scale face-to-face events.

To help residents understand the concept of social economy more easily and interestingly, the event includes various programs such as ▲ Social Economy Online Resident Education ▲ Social Pocket ‘A Small Yeongdeungpo Market in My Pocket’ ▲ Exhibition ‘Social, Spotlight’ ▲ Talk Show ‘Alley Talk? Talk!’

The ‘Social Economy Online Resident Education’ will be provided through the Cooperative Governance & Social Economy online resident education site.

The education theme is “Introducing Our District’s Social Enterprises,” where participants can hear honest experiences and vivid business stories from three social entrepreneurs active in Yeongdeungpo-gu.

Also, the ‘Social Pocket, A Small Yeongdeungpo Market in My Pocket,’ which was launched with hopes of overcoming COVID-19 together, will be held again thanks to the enthusiastic response from residents and participating companies.

Social Pocket is a marketing-centered project linked with the Naver Shopping Live channel, showcasing and selling excellent products and services from social enterprises and cooperatives active in Yeongdeungpo-gu through online media, aiming to open new sales channels and increase sales for social economy organizations struggling due to the prolonged COVID-19 pandemic.

This Social Pocket event will take place from June 21 to 25, with 10 social economy organizations including social enterprises and cooperatives participating, promoting their companies and focusing on selling their representative products and services.

Since the schedule will be broadcast live, various events such as discounts on set products and benefits for first-come-first-served purchases will be offered. Additionally, a real-time chat window will be operated to receive live questions and feedback about products and services.

The ‘Social Spotlight’ exhibition, featuring the activities of social economy organizations, will be held from July 5 to 18 at the Market Yard on the B1 floor of Yeongdeungpo Market Station subway station. It will showcase photos and records of social contribution activities and social value creation efforts carried out by various social economy organizations in different regions.

A total of 18 companies will participate in the exhibition, allowing visitors to encounter vivid stories about the visions, business purposes, and problem-solving efforts pursued by each social economy organization.

Finally, the talk show ‘Alley Talk? Talk!’ will focus on alley economy and value consumption, featuring discussions by social economy entrepreneurs from various fields. The talk show will be held five times over two days, July 14 and 15.

During the talk show, representative social economy entrepreneurs and residents from each field will gather for small group chats, and in the final comprehensive talk show session, all speakers from the small group chats will attend to share diverse resident opinions and discuss the future direction of social economy and local alley markets.

Event schedules and detailed information can be found on the Yeongdeungpo-gu Social Economy joint brand Popogre website or the Yeongdeungpo-gu Social Economy Support Center website.

Chae Hyun-il, Mayor of Yeongdeungpo-gu, stated, “The Social Economy Festival is a place of coexistence where residents and social economy organizations meet to harmonize and cooperate to realize social economy in daily life,” adding, “I hope this year’s Social Economy Festival, held both online and offline, will be a great source of vitality for residents and social economy organizations exhausted by COVID-19.”