Lotte Chilsung Beverage Donates 750,000 Bottles of 'Icis 8.0' to the Korean Red Cross

[Asia Economy Reporter Lee Seung-jin] Lotte Chilsung Beverage announced on the 16th that it will donate approximately 750,000 bottles of ‘Icis 8.0’ to the Korean Red Cross to promote the culture of life sharing and will newly release the product with a label that conveys the meaning of participating in the blood donation campaign.

Lotte Chilsung Beverage planned this donation activity in collaboration with the Korean Red Cross to help blood donors maintain adequate hydration and safety while practicing life sharing and to create social shared value through the spread of blood donation culture.

On April 20, Lotte Chilsung Beverage held a business agreement ceremony for the water donation attended by Jung Chan-woo, Head of HR Division at Lotte Chilsung Beverage, and Cho Nam-sun, Director of the Blood Management Headquarters. They delivered about 750,000 300ml PET bottles of Icis 8.0 to 15 Korean Red Cross blood centers nationwide.

To encourage the spread of life sharing culture and participation in blood donation volunteer activities, Lotte Chilsung Beverage plans to include the Korean Red Cross logo and the phrase “Icis is with the Korean Red Cross” on the labels of Icis 8.0 300ml, 500ml, and 2.0L products produced from this month onward.

A Lotte Chilsung Beverage official said, “We hope this donation of Icis 8.0 water will help blood donors who practice the noble love of sharing life by supporting their hydration and safety, and provide a small help in the blood supply shortage caused by the prolonged COVID-19 pandemic. We will continue to work with the Korean Red Cross to promote the culture of life sharing and carry out various activities.”

Meanwhile, Lotte Chilsung Beverage has been conducting various sharing and volunteer activities such as regular delivery of Icis water to low-income national merit recipients, attaching signboards on the rear of sales vehicles for the Green Ribbon Campaign to find missing children, and donating funds to the Angel Free Meal Center.