Samsung Securities Officially Launches Simple Investment App 'O2'

Samsung Securities has officially launched 'O2,' a simple investment app with significantly enhanced convenience.

[Asia Economy Reporter Ji-hwan Park] Samsung Securities announced on the 16th that it has officially launched the simplified investment app ‘O2 (Otu: Today’s Investment)’, which has significantly enhanced convenience, and is actively targeting the rapidly growing Turini (Investor + Children) market.

The biggest feature of O2 is its Turini-customized design, which greatly reduces the total number of menus compared to the company’s existing mobile trading system (MTS) and gathers frequently used functions on a single screen.

O2 simplified the menus to 78, which is about one-sixth of the 510 menus in the company’s existing mPOP. The home screen, ‘MY’, collects major functions such as ‘Total Balance’, ‘Held Stocks’, ‘Favorite Stocks’, ‘Reports’, and ‘Events’, which account for 86% of the functions used by existing asset MTS app users. Various securities terms used in the app were also replaced with easy and simple expressions such as ‘Buy Now’ and ‘Sell’ instead of difficult terms like ‘purchase’ and ‘sale’ to make it easier for beginner investors to understand. Charts, which can easily feel complicated, were also simplified for easier viewing.

Various customized services were also added. O2 Day is a menu that delivers information such as news, reports, and financial trends. It provides personalized news and reports on individual favorite stocks and held stocks. Also, unlike most securities apps that have separate order screens for domestic and overseas stocks, the ‘Stocks’ menu allows orders for both domestic and international stocks on a single screen.

Seungho Lee, Vice President and Head of Digital Division at Samsung Securities, said, "O2 is a customized simplified investment app set at a level that even beginner investors and Turini can easily use, like a ‘PT (Personal Training)’ service. We will continue to upgrade it so that beginner investors can start investing easily and comfortably, like breathing oxygen (O2) when they breathe."