Jeju Samdasoo Joins Support Project for Vulnerable Groups in Response to Heatwave

On the 15th, at the summer heatwave response support project event held at Guri City Hall, Kim Jeong-hak, President of Jeju Development Corporation (third from the right), and other officials attended and took a group photo.

[Asia Economy Reporter Seungjin Lee] Jeju Samdasoo is joining forces with the Ministry of Environment to support vulnerable groups in preparing for heatwaves.

Jeju Special Self-Governing Province Development Corporation, which produces and sells Jeju Samdasoo, announced on the 15th that it will participate in a project supporting vulnerable groups against heatwaves, organized by the Ministry of Environment and the Korea Climate and Environment Network.

This project, which began in May, targets households struggling due to heatwaves caused by climate change, and is designed to deliver heatwave response supplies and provide guidance on coping methods through July.

The event held at Guri City Hall was attended by Vice Minister Hong Jeong-gi of the Ministry of Environment, Jeju Development Corporation President Kim Jeong-hak, Korea Climate and Environment Network Executive Director Lee Eun-hee, representatives from the Korea Environmental Industry & Technology Institute, and representatives from supporting organizations and companies.

According to the climate outlook for this summer announced by the Korea Meteorological Administration in February, temperatures this summer are expected to be higher than average. In response, Jeju Development Corporation, as a leading company in the domestic drinking water industry, is participating again this year following last year, and has donated 28,000 bottles of Jeju Samdasoo Green Edition (label-free) for this project.

Items supported by Jeju Samdasoo and other companies will be distributed to 2,000 climate-vulnerable households nationwide, including elderly living alone and low-income groups.

Kim Jeong-hak, President of Jeju Development Corporation, stated, “Given the expected severity of this year’s heatwave amid the difficulties caused by COVID-19, attention to those in blind spots such as vulnerable groups is urgently needed. As a national brand, we plan to take responsibility by raising social awareness and actively participating and supporting where help is needed.”