[Asia Economy Reporter Seungjin Lee] FILA announced on the 15th that it has launched a dedicated apparel line for runners called the ‘Running Performance Collection.’
The collection includes functional apparel such as T-shirts, pants, and jackets made from performance-enhancing materials designed to help runners improve their results, along with accessories. When worn together with the recently released running shoes ‘FILA Neuron,’ the collection emphasizes functionality to provide the best running performance experience.
The flagship product is the ‘Running Performance Functional Round T-shirt,’ which features excellent cooling and moisture-wicking functions, allowing wearers to stay comfortable even during intense summer workouts. Additionally, the material includes UV protection, making it safe and comfortable to wear under sunlight.
Leggings for men are also introduced. The ‘Hybrid Woven Short Leggings’ feature leggings layered under shorts that reach above the knee, offering the inherent comfort and fit of leggings.
The FILA ‘Running Performance Collection’ is available at the official FILA online store and 33 major FILA stores nationwide.
Meanwhile, prior to this collection, FILA has been creating a fresh wave in the performance market with various activities centered on running, including releasing a video advertisement featuring global model BTS alongside the well-received performance running shoes ‘FILA Neuron.’
A FILA representative stated, “We hope this collection, designed to help maintain optimal running conditions and focused on functionality, will offer a fresh proposal to those who have been seeking unique performance wear.”
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