"Kia Flagship 'The New K9' Begins Full-Scale Sales with Enhanced Power"

Online Showcase Video Released Today and Full-Scale Sales Begin
Top-Notch Features in Driving, Safety, and Convenience Befitting a Large Sedan

Kia 'The New K9'

[Asia Economy Reporter Changhwan Lee] Kia unveiled the online showcase video of the enhanced flagship sedan K9 model, 'The new K9,' on the 15th and officially began sales.

On the same day, starting at 10:30 a.m., Kia announced that it would broadcast the showcase video featuring actor Kim Nam-gil as the new K9 model through Kia's YouTube channel.

The showcase video conveys the renewed K9's brand philosophy through storytelling and visualizes the design and advanced features in three-dimensional (3D) video to help customers better understand the product.

New K9 Equipped with State-of-the-Art Driver Assistance Systems

The new K9, introduced three years after the 2018 K9 launch, is characterized by the application of various state-of-the-art driver assistance systems designed to consider both the driver and passengers.

The newly installed advanced technologies include the Predictive Gear Shift system (PGS), Highway Driving Assist 2 (HDA2), Forward Collision-Avoidance Assist (FCA-LS, JT/JS), and Remote Smart Parking Assist (RSPA).

Among these, PGS is applied for the first time in the world. PGS uses the vehicle's navigation, radar, and camera signals to predict acceleration and deceleration situations ahead and shifts to the optimal gear in advance. It contributes to driving safety, convenience, and real-world fuel efficiency improvement.

HDA2, which is standard on all trims, assists with highway and expressway driving, helps with lane changes through turn signal switch operation, and supports safe driving when nearby vehicles approach during driving, providing convenience to the driver in various situations.

Modern Design Applied, Price at 56.94 Million KRW

The new K9 has been reborn with a dignified and modern design through luxurious interior and exterior changes equivalent to a new car.

The exterior emphasizes the presence of the flagship sedan with a large radiator grille featuring a V-shaped intricate chrome pattern, and the rear lamps are connected horizontally on both sides to create a wide and sophisticated atmosphere.

The interior enhances the quality with expanded quilting patterns on the seat lumbar support and cushions, luxurious real wood materials, and diamond-patterned controllers.

Kia 'The New K9'

The new K9 is offered in two models: a 3.8-liter gasoline engine with ample power and quietness, and a 3.3-liter turbo gasoline engine that delivers dynamic driving enjoyment. The previous trim system, which varied by model, has been simplified into two trims (Platinum and Masters) to improve customer convenience.

The prices are 56.94 million KRW for the 3.8 gasoline Platinum, 71.37 million KRW for Masters, and for the 3.3 turbo gasoline, 63.42 million KRW for Platinum and 76.08 million KRW for Masters (based on a 3.5% individual consumption tax).

Kia emphasized that it will conduct various marketing activities such as TV commercials and membership programs to commemorate the launch of the new K9.

A Kia official stated, “The new K9 is a flagship model representing the Kia brand, a vehicle that goes beyond simple transportation to provide positive influence and inspiration to customers,” adding, “We will continue to strive to offer differentiated brand value.”