BYC Launches Craft Beer 'Baekyang BYC Vienna Lager'

Baekyang BYC Vienna Lager. (Photo by BYC)

[Asia Economy Reporter Seungjin Lee] Domestic underwear specialist BYC will launch a new craft beer, ‘Baekyang BYC Vienna Lager,’ on the 17th in collaboration with CU and OB Beer.

The packaging of this collaborative product features the name Baekyang, which BYC used in the 1980s, designed on the front in the original font and imagery from that era. Overall, the design uses BYC’s brand identity colors, white and red, to add a bold impression. The back of the can briefly outlines the product history of Baekyang BYC Vienna Lager.

‘Baekyang BYC Vienna Lager’ is an ambitious product released after months of research by craft beer experts, including OB Beer’s craft beer collaboration brand ‘Korea Brewers Collective.’ It is characterized by a reddish amber color and a sweet, savory flavor. Additionally, its rich and smooth foam evokes BYC’s symbol, Baekyang.

Meanwhile, BYC has been a leading company working with domestic industries and has communicated with consumers by planning various collaborative products. The BYC 73rd Anniversary Pack sock set in 2019 sold out amid interest from the MZ generation (Millennials + Generation Z). In November 2020, the ‘BYC Pepero Package’ in collaboration with CU received great attention from consumers.

A BYC representative said, “BYC, CU, and OB Beer have come together once again to approach consumers with an interesting product,” adding, “We hope everyone stays cool this hot summer with Baekyang BYC Vienna Lager beer.”