[New Release] 'Pretending to Know Comic Aesthetics' and More

'Quantum Marketing' · 'Used to Avoid Losing'

◆Pretending to Know Comic Aesthetics = A theoretical book that allows readers to engage with comics on a deeper level. It analyzes comics from the perspectives of aesthetics and art. It covers not only published comics, cartoons, caricatures, and webtoons but also traces origins such as cave paintings, prints, and religious paintings, explaining the characteristics of each era through text and comics. It also introduces the process of fusion with various fields as patterns of creation, consumption, and enjoyment change. (Written by Park Sehyun / Illustrated by Son Youngoh / Fandom Books)

◆Quantum Marketing = The author asserts that traditional marketing theories, strategies, and practices accumulated in the past no longer work. It addresses paradigm shifts and presents new methodologies to leverage them advantageously. The core is the capability to cope with large and small crises triggered by massive data. It provides a clear direction for businesses struggling in rapidly changing environments. (Written by Raja Rajamannar / Translated by Kim Insu / Leaders Books)

◆Writing to Not Lose = The author is a journalist advocating experiential writing. Based on vivid experiences, she diagnoses issues such as poverty, health, religion, and class. While expressing anger for those who lack even the language to represent themselves, she also reflects on whether her own perspective was biased. She reveals hidden truths and points out that any of us could find ourselves in those situations at any time. (Written by Barbara Ehrenreich / Translated by Kim Heejung / Bookie)