Lotte Hi-Mart Relaunches Online Specialty Store for PB 'Hi-Made'

Lotte Hi-Mart is reopening its private brand (PB) Hi-Made specialty store on its online shopping mall with a renewal.

[Asia Economy Reporter Lim Chunhan] Lotte Hi-Mart announced on the 14th that it will renew and reopen the Hi-Made specialty section, its private brand (PB), on its online shopping mall.

In the Hi-Made Basic corner, customers can browse cost-effective products that focus on basic product performance. In the Hi-Made Design corner, you can find Hi-Made products with enhanced design and quality, such as the Hi-Made electronic fan developed in collaboration with Hanil Electronics and the mop vacuum cleaner co-developed with Shinil Electronics. The Hi-Made Idea corner offers height-adjustable electric desks, and the Hi-Made Series corner sells small air fryers reflecting the minimal life trend.

Exclusive content for Hi-Made has also been prepared. The ‘HameTV’ corner provides introduction videos of Hi-Made products, allowing consumers to indirectly experience the products before purchasing. The ‘Hi-Made in Life’ service is also available via the mobile app. By using this service, consumers can share various information and product reviews from those who have decorated their homes with Hi-Made products and purchase recommended items.

A Lotte Hi-Mart official said, “We are newly launching the Hi-Made brand specialty section to enhance customer convenience and strengthen the PB brand on our online shopping mall. We will continue to develop Hi-Made products that reflect trends to strengthen the Hi-Made brand and expand consumer choices.”