CJ CheilJedang Provides "Bibigo Abalone Samgyetang Porridge" to 1,000 Office Workers

[Asia Economy Reporter Lim Hye-sun] CJ CheilJedang announced on the 14th that it will launch the 'Bibigo Juk' campaign, led by the premium product 'Bibigo Premium Juk.'

This campaign is designed to encourage people to have a proper breakfast with 'Bibigo Juk,' responding to the recent trend of consumers increasingly enjoying juk as a meal replacement.

Starting from the 15th and for one month, CJ CheilJedang will offer 1,000 office workers in Seoul who skip or eat breakfast hastily the chance to experience the premium product ‘Bibigo Abalone Samgye Juk.’ Online live commerce events will be held twice, on the 18th and the 2nd of next month. Customers can purchase three types of ‘Bibigo Premium Juk’?Abalone Intestine Juk, Abalone Samgye Juk, and Korean Beef Abalone Juk?introduced last month at discounted prices. A YouTube video featuring witty messages related to breakfast, such as "Skip the ads, but never skip breakfast," was also released.

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The three types of Bibigo Premium Juk (Abalone Intestine Juk, Abalone Samgye Juk, Korean Beef Abalone Juk) launched by CJ CheilJedang last month have sold more than 350,000 units within a month.