W Concept Enters Chicor... Up to 50% Discount for 2 Weeks

Commemorative Promotion for Store Opening Including Up to 50% Discount Coupons for Two Weeks Starting from the 14th

[Asia Economy Reporter Yuri Kim] Premium online edit shop W Concept and Shinsegae Department Store's beauty store CHICOR are coming together.

W Concept announced on the 14th that CHICOR will open as a shop-in-shop within W Concept. W Concept stated that they have been in contact and negotiations with CHICOR for about a year to expand their range to include luxury beauty brands.

As a result, customers will now be able to find various luxury beauty brands such as Est?e Lauder, Lanc?me, MAC, NARS, Make Up For Ever, and Benefit on W Concept. The beauty brands offered by W Concept have increased to over 1,000, ranging from premium cosmetics to indie beauty brands.

Meanwhile, CHICOR stated that this store opening decision was made as part of channel expansion to more aggressively approach women in their 20s and 30s online. They considered that W Concept is a solid online fashion platform with a strong customer base of women in their 20s and 30s.

To commemorate CHICOR’s opening, W Concept will hold a promotion for two weeks from the 14th to the 27th. During this period, visitors to W Concept can access the CHICOR section directly from the main menu at the top of the mobile application or website. Various coupon packs, including a 50% first-come-first-served coupon issued daily at 12 PM, as well as 10%, 15%, and 5,000 KRW discount coupons, will be provided. Immediate discount benefits will also be available when paying with Samsung Card or BC Card via KakaoPay.

A W Concept representative said, "With CHICOR’s entry, we can introduce premium luxury beauty brands more broadly to consumers," adding, "Based on a close partnership, we will present various beauty plans every month to provide a differentiated shopping experience."