Sulbing and Lotte Confectionery's 'Injeolmi Promotion'

Free 'Ppeongquaz' Giveaway for First Customers on Orders Over 12,000 Won

Photo by Sulbing

[Asia Economy Reporter Moon Hyewon] ‘Sulbing’ announced on the 14th that it will collaborate with domestic confectionery company Lotte Confectionery to carry out the ‘Sulbing X Lotte Confectionery Injeolmi Promotion.’

At Sulbing stores nationwide and on delivery-only applications, customers who purchase 12,000 KRW or more, including the steady seller ‘Injeolmi Sulbing,’ will receive Lotte Confectionery’s new product ‘Ppeongquaz’ for free. The promotion is available in limited quantities and may end early due to stock depletion.

Injeolmi Sulbing is a shaved ice menu topped with finely ground soft milk ice, savory soybean powder, chewy injeolmi rice cake, and crispy almond slices. Ppeongquaz is a dessert that reinterprets dacquoise in a Korean style, expanding Lotte Confectionery’s flagship brand ‘Ssalrobyeol’ into a pie product. It features a crispy texture and savory taste with soft injeolmi cream sandwiched between coated puffed rice.

Meanwhile, last year Sulbing collaborated with Seven Eleven to introduce various injeolmi-themed products such as ‘Injeolmi,’ ‘Injeolmi Roll Cake,’ ‘Injeolmi Cream Red Bean Bread,’ as well as ‘Injeolmi Snack,’ ‘Injeolmi Tteokbbong,’ ‘Sulbing Chrysanthemum Bread,’ and ‘Injeolmi Tiramisu.’ Following this, Sulbing led the popularization of injeolmi desserts by launching ‘Injeolmi Latte’ and ‘Black Sesame Latte’ in collaboration with Purmil.