[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 14th that it will hold a "Camping Festa" on the 17th through its mobile TV service "ELive," selling camping products such as camping equipment and food, and even featuring live broadcasts from camping sites.
The Camping Festa will be held in a relay format for 360 minutes starting at 11 a.m., with the concept of outdoor camping vibes. It will offer various attractions including cooking and eating challenges by food specialist show hosts, as well as live coverage from camping sites.
Customers who purchase during the broadcast will receive a 10% reward point. The first product will be frozen samgyeopsal (pork belly) and budaejjigae (army stew) from Fresh Easy, exclusively offered on ELive, with Jinju-yang, a Lotte Homeshopping show host, taking on cooking and eating challenges. Following this, seven types of moist and plump dried seafood from nature to table and Bluefeel neckband fans will be sold at up to 20% discount.
From 6 p.m., show hosts Kim Min-young and Kwon Ye-seul will broadcast live for 180 minutes from a camping site in Namyangju, selling a set of popular camping brand Buffalo's popup tents, sunshades, mats, and storage bags at a special price around 80,000 KRW. They will also showcase various camping equipment and food items such as LG CineBeam projectors and Mikael Don Mahawk.
A Lotte Homeshopping official said, "Since various attractions such as show hosts' eating broadcasts and live coverage are provided, we hope it will satisfy not only simple product purchases but also the joy of shopping."
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