Rotating Car Seat with Europe's Top Safety Certification 'Daichi First Seven 360' Draws Attention

DAIICHI, South Korea's No.1 baby products brand (CEO Lee Ji-hong), has seen its ‘First Seven 360’ become a popular parenting essential among expectant parents and moms and dads raising children since its launch last February.

The ‘First Seven 360’ is a rotating car seat product usable from birth up to the mandatory car seat age of 7 years in South Korea. It has obtained the highest European safety certification ‘ECE R129’ and is the only car seat on the domestic market to have passed four-directional tests including front, rear, side, and rollover.

Additionally, it uses bamboo material, commonly used in baby items such as gauze handkerchiefs and newborn jackets, which quickly absorbs sweat. The material is soft and has inherent antibacterial and deodorizing functions, minimizing skin irritation and maintaining cleanliness.

Due to its long usage period from 0 to 7 years old, the company explained that inquiries come from various consumers including △customers purchasing childbirth preparations △customers replacing newborn-specific products like basket car seats △customers looking for junior car seats with rotation functions.

Meanwhile, the ‘First Seven 360’ is available in two colors, ‘Bamboo Charcoal’ and ‘Bamboo Black’, and can be found at DAIICHI’s official online store, Naver brand store, and offline stores nationwide.