[Asia Economy Reporter Lim Hye-sun] Fresh Easy announced on the 11th that it has launched 10 types of frozen rice products that single-person households can easily enjoy at home.
The newly released products are characterized by including rice in Fresh Easy's existing representative meal kit menus, offering a variety ranging from fried rice to soup rice dishes. Additionally, considering the characteristics of single-person households, the products are designed for long-term storage and can be easily cooked by anyone within 4 minutes using minimal cooking utensils.
The 10 new products include 'Gwangyang-style Beef Bulgogi Fried Rice' with rice stir-fried with Gwangyang-style beef bulgogi, 'Seoul-style Soy Sauce Dakgalbi Fried Rice' with rice stir-fried with Seoul-style soy sauce dakgalbi, 'Old-fashioned Japchae Fried Rice' with rice stir-fried with japchae, 'Spicy Pork Stir-fried Rice' featuring stir-fried pork and crunchy kimchi, Naju-style Gomtang Soup Rice, and Hangover-relief Yukgaejang Soup Rice, among others.
The newly launched products will first be sold at Heodak Mall, a brand specializing in chicken breast, and will subsequently be available through Fresh Easy's own mall as well as various online channels and home shopping channels.
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